Free eBook: Business Domain Names
Since every website needs a name, Dr.
has written a free ebook that will help you obtain a brandable, memorable domain name at a reasonable cost, which will contribute to your brand equity and profits. The ebook, downloadable from Seemly.com, explains how to select and buy an elite domain name. You will be able to obtain a better name than your competitors have. There are at least 10,000 words in a dictionary that would make great domain names plus at least 10,000 proper names and 10,000 great short coined-words.
With a supply of 30,000 great names and millions of good names, obtaining a good name is easy. There is no need to pay more than a few thousand dollars for a great one-word domain name, and many good domain names are available for free. This book provides you with the information needed to beat domain name speculators at their games. Both naming methodology to identify great domain names and negotiating/purchasing methods to obtain great domain names at low prices are covered. After a couple of introductory sections, the book starts with domain naming goals or the criteria for choosing a great domain name: image, memorability, trademark-legal, and price.
Then quality domain naming strategies are discussed. Inferior domain naming styles, which you want to avoid, are then discussed.
The second half of this book explains how to buy a great domain name. Auctions, expired domains, speculators, and other sources are discussed. Finally, many other topics are expanded on.
has a Ph.D. in Economics and ebusiness experience. The ebook on domain names is available at www.seemly.com, for free. No registration is required. The ebook is a PDF file of approximately 250K.
The free ebook is advertising supported. The following paragraphs are book excerpts.Generic names, arbitrary dictionary words, coined or made-up words, modified generic names (generic plus) and unrelated two-word names are quality domain naming strategies. But, each quality strategy has strengths and weaknesses. There is no such thing as a perfect name.Generic names are highly controversial and expensive. Examples of generic names are Hotels.com, Shoes.com and Furniture.com.
The generic name strategy was always controversial and peaked during the dotcom bubble. The generic naming strategy is virtually never used offline, but a very few small stores do business under generic names such as the "Mattress Store" in Annapolis, Maryland. Offline, anyone can use the same generic name and open a store name "Mattress Store." Online, ownership of the domain name MattressStore.com can only prevent competitors from using the same exact domain name. Since, generic names cannot be trademarked, competitors can use Hotels.NET, Rooms.com, Hotelrooms.com, Motels.com, Hotel.com (singular), Inns.com Hotels.us, and so on. Often, there are a half dozen simple generic names for each industry not to mention generic names with a prefix (e, i) or suffix such as eHotels.com.
Since competitors can use similar generic names, developing a distinct, memorable brand is difficult. Memorability or the need to spend less on advertising is often an argument for high domain name prices ? but this argument is only half true. At the same time, with only a few first-rate generic names in each industry, the generic domain names may be unavailable or overpriced, and are rarely bargain-priced. A generic name also hampers brand extension beyond the generic category ? Hotels.com selling plane tickets? Another quality strategy is unrelated, arbitrary dictionary words. Examples of unrelated dictionary word names include Amazon.com Yahoo.com, Google.com, Target and Staples.
Both the words yahoo and google are in the Oxford dictionary, but were rarely used prior to becoming famous brands. Compared to generic names, it was not immediately obvious what business Amazon, Yahoo or Google was in. On the other hand, Yahoo can legally prevent competitors from using similar names such as FreeHoo via trademark laws. SearchEngine.com would be the generic name for Google. "Fast" and "All The Web" are used as trademarks by another search engine.
But "fast" and "all the web" are not unrelated or arbitrary. Other search engines can also claim to be fast, speedy, quick, the entire web, or something similar. The key to having the most trademark protection is to choose an unrelated, arbitrary word. Descriptive words, such as fast, are unlikely to earn much trademark protection. Instead of fast, it may be possible to use a suggestive name such as jet, rocket, or race.
With 10,000 good, short, easy-to-spell dictionary words, it is always possible to find one for a few thousand dollars. Shorter four or five character dictionary words are more expensive. Three character dictionary words are extremely expensive.Coined or fanciful words are words such as Exxon or Kodak that had no prior use. In theory, coined words are the best from a trademark-legal point of view, since no one has used the word before. Ideally, a coined word is totally new and unrelated to any other word.
But, memorability requires a short name, which has led to a number of similar coined names such as Duron, Enron, and Micron, which diminishes the legal advantage, since confusion is possible. LexIs sued LexUs.While the legal protection is not perfect, the legal protection is considered the strongest of any category. But from a marketing point of view since no one has used the word, coined words may be as difficult to remember as nonsense syllables. With a supply of thousands if not tens of thousands of short, coined words, it is always possible to find one for a few thousand dollars or less ? often free. Because of the lack of trademark protection for generic names, the lack of distinctiveness, and the cost of many generic domain names, many businesses have used a "generic plus" or "modified generic" naming strategy.A prefix, suffix or second word can be added to the generic name.
Examples of this are Carmax, CarMart, eCars, CarDepot, CarOne and CarLand. This works if the generic word, such as car, is short. Longer generic names, such as CarpetCleaningMax.com, can be too long. But many of the longer generic words have common abbreviations. For example, computer is often abbreviated "comp" as in CompUSA.
Software is often shortened to "soft" or "ware" in names. Tech is a common abbreviation for technology, overused in names.These names range from virtually generic, eCars.cars, to nearly coined, QuanCars.com, with descriptive, suggestive and arbitrary second-words in-between. Since the generic word lacks any trademark protection, the trademark strength depends on the trademark strength of the "plus" part of the name. The generic plus strategy is often an attempt to have the benefits from both a generic and a distinctive name, but may have the problems of both if one is not careful. At worst, it could infringe on someone's trademark based on the second word such as CarsRus or CarBay.
The generic part of the word is usually trademark safe.Another strategy is to use two unrelated words in a name. Examples of two unrelated words are RedEnvelope.com and BlueTooth.com. The two unrelated words strategy differs from the generic-plus strategy in that neither word is related to the generic product. Technically red is related to envelope by being an adjective, but neither word is closely related to the product or service being sold.The main advantage to this method, two unrelated words, is that it's cheap and often free. With 30,000 single words, there are 900 million combinations of two single words (30,000 x 30,000).
The main disadvantage is that two unrelated words are twice as difficult to remember as one. Two words that are commonly related to each other such as "happy birthday" or "hot wire" are easier to remember, but rare and may be as expensive as single words. From a trademark viewpoint, it could be twice as risky. It could infringe on someone's trademark based on either the first or second word. If you are RedDog.com selling computers, either Red Computers or Dog Computers could consider trademark action against you.
The entire book can be read at www.seemly.com..
Bed Buying Tips to Kill for
The majority of bed focused tips you will view on the internet are focused on assisting folk to research specific bed products such as Bayonne Queen Beds and Alpine Pine Finish Queen Sleigh Beds, locating this type of bed guidance may sometimes be very arduous indeed.
It might be you obtain a Aero bed inflattable full size mattress and down the road discover that the bed merchant you ordered it from had not sold the goods at the most competitive price, to be assured this never comes about some other time make an effort to conduct an online cost comparison or check a good multitude of bed online stores first, it might be a Barstow Ave Queen Panel Bed is marked up at for a particular price on one site but is marked up at ten percent less on another, some great deals can be found if you do some research.
You should also be aware that bed specialists and other people who may often work with or have some involvement with beds can easily be discovered via the...
Mattress > Bed Buying Tips to Kill for
The Unique Benefits of Medical Adjustable Beds
With more medical advantages, an adjustable bed finds more functions in a hospital or a nursing home. It provides relief to people who are bed-ridden or those who have to stay in bed for long hours and can be adjusted either manually or electrically.
There are several health benefits from adjustable beds. Adjustable beds ease swelling of the legs and ease back pain. They relieve soreness of the body and soothe neck and shoulder tension.
They also offset acid reflux and overnight heartburn. They provide relief for certain parts of the body such as the neck, spine and knees. Adjustable beds are especially useful for people who have degenerative spondylolisthesis, osteoarthritis, spinal stenosis and other diseases. They are also ideal for people who have just had surgery. Adjustable beds also help in getting in and out of bed; relieving the heart muscle, thus making breathing easier; reliving the stomach muscles and aiding in proper digestion; passive back stretching,...
The Unique Benefits of Medical Adjustable Beds
Mattress > The Unique Benefits of Medical Adjustable Beds
Memory Foam ? Worth the Money, or Just another Sales-Crap?
Wondering Why so Many People Talk about Memory Foam Mattress? Lets See if its Worth Your Attention.
Everybody wants and needs a quality and comfortable sleep at night. If you cant relax your muscles during a sleep, then youll feel worse and worse every next day.
For a person to feel energetic and actually relaxed, she needs a quality nights sleep. But the problem is that regular coil spring mattresses cant give the comfort a person needs. Many people complain after sleeping on their old flat mattresses that they have back or neck pain in the morning. And that is quite common, because your body doesnt lie in a comfortable position during a sleep.
Springs simply do not adjust to the shape of your body and thus might give you all kinds of backaches.
So is there a solution to that?
Well it seems like there is. And its called ? memory foam. Many people claim that memory foam mattress has helped them to relieve back pain and finally gave...
Mattress > Memory Foam ? Worth the Money, or Just another Sales-Crap?
The Unique Benefits of Medical Adjustable Beds
With more medical advantages, an adjustable bed finds more functions in a hospital or a nursing home. It provides relief to people who are bed-ridden or those who have to stay in bed for long hours and can be adjusted either manually or electrically.
There are several health benefits from adjustable beds. Adjustable beds ease swelling of the legs and ease back pain. They relieve soreness of the body and soothe neck and shoulder tension.
They also offset acid reflux and overnight heartburn. They provide relief for certain parts of the body such as the neck, spine and knees. Adjustable beds are especially useful for people who have degenerative spondylolisthesis, osteoarthritis, spinal stenosis and other diseases. They are also ideal for people who have just had surgery. Adjustable beds also help in getting in and out of bed; relieving the heart muscle, thus making breathing easier; reliving the stomach muscles and aiding in proper digestion; passive back stretching,...
The Unique Benefits of Medical Adjustable Beds
Mattress > The Unique Benefits of Medical Adjustable Beds
Health Conscious Travellers Seek Refuge from Bird Flu Through New Chain of Healthy Hotels, Where Stringent Mattress Cleaning is a Prerequisite
(ContentDesk) December 11, 2005 -- Have you ever stayed in a hotel and wondered, who'd been in the bed before you? And How did you know if was clean?After becoming sick after a stay in an unsanitised hotel bed, the now founder of Health Protect International decided to do something about the problem.In a recent survey, Prof. Chuck Gerba of the University of Arizona, concluded cleanliness and safety are amongst guests top two concerns in
with 9 out of 10 people interviewed, saying they choose hotels who follow more stringent cleaning standards.Health Protect International has met this need, with the Inception of the Healthy Hotels Guide. To qualify, hotels must comply with the stringent mattres cleaning standards set by HPI.Guests enjoy peace of mind, knowing their mattress has been cleaned with the HPI four stage process, which extracts, treats and protects the surface and inner layers of the mattress. An Australian company, HPI has the exclusive rights to Safety First Systems,...
Mattress > Health Conscious Travellers Seek Refuge from Bird Flu Through New Chain of Healthy Hotels, Where Stringent Mattress Cleaning is a Prerequisite
Health Conscious Travellers Seek Refuge from Bird Flu Through New Chain of Healthy Hotels, Where Stringent Mattress Cleaning is a Prerequisite
(ContentDesk) December 11, 2005 -- Have you ever stayed in a hotel and wondered, who'd been in the bed before you? And How did you know if was clean?After becoming sick after a stay in an unsanitised hotel bed, the now founder of Health Protect International decided to do something about the problem.In a recent survey, Prof. Chuck Gerba of the University of Arizona, concluded cleanliness and safety are amongst guests top two concerns in
with 9 out of 10 people interviewed, saying they choose hotels who follow more stringent cleaning standards.Health Protect International has met this need, with the Inception of the Healthy Hotels Guide. To qualify, hotels must comply with the stringent mattres cleaning standards set by HPI.Guests enjoy peace of mind, knowing their mattress has been cleaned with the HPI four stage process, which extracts, treats and protects the surface and inner layers of the mattress. An Australian company, HPI has the exclusive rights to Safety First Systems,...
Mattress > Health Conscious Travellers Seek Refuge from Bird Flu Through New Chain of Healthy Hotels, Where Stringent Mattress Cleaning is a Prerequisite
Phone Headsets
Headsets for phones are becoming more and more popular with the increased use of the telephone. Using the phone for long hours can be a real pain in the neck-literally. Complaints of neck and shoulder pain after extended phone use are increasing-phone headsets are an ideal solution for this problem.
Another major advantage? Headsets set your hands free and enable you to cook, type deed the baby-all while talking on the phone. The idea product for today's multi-taskers
Mattress Free eBook: Business Domain Names razr phone Phone Headsets
Mattress > Phone Headsets
Cricket Fielding Tips: Improving Your Cricket Fielding
When fielding during cricket there are many things to think about and consider depending on where you are fielding. This brief article will look at a few essential cricket fielding tips which you can incorporate into your game to improve your fielding.
Where ever you are fielding you should always be on the balls of your feet so you can react and change direction quickly. If you are caught flat footed you'll be slower off the mark and potentially give away more runs.
Mattress > Cricket Fielding Tips: Improving Your Cricket Fielding
Defensive Driving Classes and Courses Online
With the advent of the Internet, it's no longer necessary to take a defensive driving course at a local school or even in the car. A variety of defensive driving courses are offered online, allowing you to learn safe driving techniques from the comfort of your own home.
Private enterprise has taken over defensive driving courses to offer a variety of defensive driving online courses in accordance with state standards. Defensive driving school no longer has to be the boring lecture...
Mattress > Defensive Driving Classes and Courses Online
Can Stem Cell Treatment Stop Hair Loss?
Many people ask, what is the most effective hairloss or Thinning Hair treatment? Well, like any good question there is more than one answer. Hairloss is probably the most discussed health condition. We all experience hairloss. Only that some experience it in earlier stages of their lives. But not all hair losses were born equal.
There are different types of hair loss and for each there are several possible...
Can Stem Cell Treatment Stop Hair Loss? Mattress Free eBook: Business Domain Names
Mattress > Can Stem Cell Treatment Stop Hair Loss?
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