Brand Recognition: the Key to Effective Marketing

BEVERLY HILLS, CA
(ContentDesk) December 21, 2003 -- How do you take a great radio ad campaign and make it better?
Change the phone number, of course.
Sound too simple?
Well, you might be surprised.Larry Miller, president and CEO of Sit N Sleep, the mattress superstore, by all accounts one of the largest advertisers in Southern California
stated it best: "We had built a strong brand with fun commercials and a great tagline, but still something was missing.
Trying to get the perfect number for our ad campaign had been driving us crazy!"Put in touch with the team at Dial 800, Larry Miller's search for the perfect 1-800 number was over.
Scott Richards, President of Dial 800, provided the perfect number - 1-800-FREEEEE.
We knew this was the number.

If you watch television or listen to the radio in Southern California, there is no way of avoiding Larry Miller and his now famous tagline: "We'll beat any advertised price or your mattress is FREEEEE!" Memorable phone numbers can dramatically increase advertising response rates.
Look at 1-800-COLLECT.
Dial 800 set MCI up with 1-800-COLLECT.
It made history, creating $2 billion a year in revenue and capturing a 60% dominant market share of the collect call market.
Dial 800 has successfully developed some of America's largest marketing programs built around unforgettable 1-800 numbers.

Ultimately, this is because when a business wants their phone to ring," said Richards.
"They come to us.
Some of our clients have seen their call volume increase by one-thousand percent." Founded in 1989, Dial 800 is the leading Exclusive-by Market licensor of 1-800 Brand Numbers in America.
But you don't have to be a Fortune 500 company to become a Dial 800 client. Despite a client list that includes AT&T, Time Warner, and Perrier, Dial 800 focuses on working with companies in their early growth stages and with startups.

For more information, call 1-800-DIAL800.
Dial 800, 9301 Wilshire Blvd., Suite 214, Beverly Hills, CA
90210.
Or visit us on the web at http://www.dial800.com!.


A Good Nights Sleep: Choosing the Right Mattress

A good mattress should provide you with optimal support and comfort to help ensure you are ready to start the new day. Following are some key tips on choosing the right mattress for you.Shop at a store that you trust. If you're unsure of where to start, ask family and friends for suggestions.Talk to salespeople who know the products. If you don't get the assistance that you want, go elsewhere.Don't be strange bedfellows. If the beds for two, make sure your partner goes with you.Take the time to test the mattresses out.

Wear comfortable clothes and be ready to lay down.Assess each mattress on its comfort, support, durability, and space.A firm mattress doesn't have to feel hard to touch. Firmness is determined by the design of the mattress.Plan on buying a complete set - the mattress and the foundation (boxspring). Placing a new mattress on an old foundation will impede the performance and reduce the useful life of the mattress.Shop for the best value, not the lowest price. A quality...

A Good Nights Sleep: Choosing the Right Mattress
Mattress > A Good Nights Sleep: Choosing the Right Mattress

How to Care for Your Dog's Ear

Regular ear care for your dog Routine ear care is very important to the health of your dog. Perform regular checks and cleaning between visits to your veterinarian, it will help keep your dog's ears healthy and pain free. This is extremely important to do. I have had Goldens and Black Labs for many years, and they are well known for ear conditions. But remember, no matter how efficient you are in caring for your dog's ears, serious conditions may still arise.

Also, beware when your dog flaps its ears too much; this can cause a hematoma, which I will discuss a little further on. My Golden had to be operated for this. Regular inspection of your dog's Ears By performing ear inspections you will be able to detect problems early. Use both your eyes and your nose. A small flashlight will assist you in seeing problems.

I have "smelled out" more serious problems using my nose. This method can detect ear infections early. Normally a dog's ears shouldn't smell foul in any way. A...

How to Care for Your Dog's Ear
Mattress > How to Care for Your Dog's Ear

WHAT YOU NEED TO KNOW ABOUT FINDING THE RIGHT MATTRESS AND THE BEST DEALS ONLINE

The daunting task of buying a mattress made easy with the use of the Internet. Buying a mattress is one of the most important purchases you'll make this year. The Internet will be a major tool to help you locate the product and the price that is right for you, but this shopping spree will demand a combination of both Internet and store shopping. So be prepared. Before you order and pay for any mattress online you really should visit a store and try it out.

You know, sit on it, bounce on it, lie on it, roll over on it. There's no other way. The Internet will help you research everything you need to know about buying a mattress that is right for you, it will help you understand what you should be looking for in a mattress and, most importantly, it will help you pin point the exact bargain price you are willing to pay, but before you buy, you simply must try. It's just too important. A good mattress is vital for healthy living.

The perfect mattress will do wonders for the...

WHAT YOU NEED TO KNOW ABOUT FINDING THE RIGHT MATTRESS AND THE BEST DEALS ONLINE
Mattress > WHAT YOU NEED TO KNOW ABOUT FINDING THE RIGHT MATTRESS AND THE BEST DEALS ONLINE

Father?s Day Gifts for the Active Dad ? All Under $200

Detroit, MI
June 1, 2005 -- Personalized, unique Father's Day gifts show him you care, but that special Father's Day gift doesn't have to cost a fortune.
Shopping online saves you time and shipping costs, and dozens of thoughtful gifts can be found for under $200. Here are just a few of the best deals we've found on great gifts for active and outdoorsy dads.The Outdoor Dad is sure to appreciate a Father's Day gift that will help him enjoy a great night's sleep, no matter where he may be.
With its unique Dual Power Pump, the Aero Sport All-Terrain Bed can be charged at home to inflate the mattress cordlessly, or simply plug the pump into the car lighter to inflate the bed in seconds. This gives Dad the freedom to travel miles from the farthest electrical outlet while protecting him from any uncertainty if the charge on the pump's battery is running low (a fully charged battery will inflate the All-Terrain Bed up to 8 times).

It's perfect for family camping...

Father?s Day Gifts for the Active Dad ? All Under $200
Mattress > Father?s Day Gifts for the Active Dad ? All Under $200

Home Pest Control: Battling Against Mosquitoes on the Home Front

In addition to the fact that mosquitoes are both annoying and cause some level of discomfort when you're unfortunate enough to be the entree on their daily menu, they also carry disease which can affect the animal, bird and human populations. In order to keep the possibility of such a fate to a minimum, you'll need to initiate steps to control these pests in the home environment.Water that accumulates in tires, buckets and other types of outdoor containers provide a breeding ground for mosquitoes. Your yard should be carefully inspected for any signs of pooled water that might attract these insects. It doesn't take much to entice mosquitoes to hang around, once they've found a swampy area that they can call home.Gutters should be checked on a regular basis, in order to avoid the accumulation of leaves and other objects that might form a blockage. When this happens, water can accumulate and offer the irresistible temptation for mosquitoes to breed.

This is especially true in those...

Home Pest Control: Battling Against Mosquitoes on the Home Front
Mattress > Home Pest Control: Battling Against Mosquitoes on the Home Front

What You Need to Know about Innerspring Futon Mattress?

Discover More Information about Inner-Spring Futons Before Buying

Futon mattresses with springs are becoming more and more popular these days. Although, they're mostly used in Japanese beds, American markets have caught-up with this type of mattress and now offer innerspring futons to US consumers.

Although memory foam mattress, latex or air mattresses are more popular, because they provide much more comfort, some people still prefer Western-style futon mattresses with springs. Even in Japan, Western-style futons are becoming increasingly popular, because they're softer and provide better body support than original Japanese futons.

First, let's see what innerspring mattress is made of?

Innerspring futon mattress is usually constructed of many springs and multiple foam layers. Each of these parts is important and will affect your night's sleep.

So it's suggested to pay attention to these components when buying...

What You Need to Know about Innerspring Futon Mattress?
Mattress > What You Need to Know about Innerspring Futon Mattress?